NPAIHB: Social Marketing Campaigns
File Type: Link
Resource Tags: Media Campaigns
Date added: April 21, 2022
To develop health promotion messages that resonate with AI/AN youth, the Northwest Portland Area Indian Health Board uses social marketing, an evidence-based planning process that improves the impact of health promotion messages. The model uses formative research to identify priority populations, segment the community into distinct audiences, pretest materials with the audience, and then monitors the campaign to assess its effectiveness.